Transnational Marketing and Transnational Consumers PDF
By:Ibrahim Sirkeci
Published on 2013-05-17 by Springer Science & Business Media
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the increasing human mobility and its implications for marketing success. This book gives flesh to the ever popular shorthand |glocal| referring to strategies thinking globally but acting locally. This is the reality of current business environment where the norm is fast mobility of goods, services, finance, and consumers.\u200b Transnational Mobility of Consumers is of increasing importance for understanding transnational marketing. Prof. Ibrahim Sirkeci’s new book, Transnational Marketing and Transnational Consumers, deals with this important issue in an excellent way. The book is highly recommendable for both academics and practitioners in International Marketing. Svend Hollensen University of Southern Denmark Author of ‘Global Marketing’ (Pearson)
This Book was ranked at 27 by Google Books for keyword International Global Marketing novel.
Book ID of Transnational Marketing and Transnational Consumers's Books is zVNEAAAAQBAJ, Book which was written byIbrahim Sirkecihave ETAG "wm9ZYWg+5mM"
Book which was published by Springer Science & Business Media since 2013-05-17 have ISBNs, ISBN 13 Code is 9783642367755 and ISBN 10 Code is 3642367755
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Book which have "72 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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