Global Marketing Management PDF
By:Masaaki (Mike) Kotabe,Kristiaan Helsen
Published on 2016-12-01 by Wiley Global Education
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
This Book was ranked at 25 by Google Books for keyword International Exports Imports novel.
Book ID of Global Marketing Management's Books is FJBEDwAAQBAJ, Book which was written byMasaaki (Mike) Kotabe,Kristiaan Helsenhave ETAG "24V7i6JZGME"
Book which was published by Wiley Global Education since 2016-12-01 have ISBNs, ISBN 13 Code is 9781119298663 and ISBN 10 Code is 1119298660
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "698 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Global Marketing Management Books Free
Download Global Marketing Management Free
Download Global Marketing Management PDF
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