Measurement and Research Methods in International Marketing PDF
By:Marko Sarstedt,Manfred Schwaiger,Charles R. Taylor
Published on 2011 by Emerald Group Publishing
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete research situations. Against this background, this volume addresses issues pertaining measurement and research methodology in an international marketing context. Written by a group of internationally renowned scholars, the papers address a broad range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. Others focus on the development and application of novel research methods, for example in the context of marketing efficiency measurement or international market segmentation. Collectively, the papers in this volume substantially further marketing knowledge and provide fruitful avenues for future research. As such, this volume is an invaluable asset to researchers, students and practitioners in this particular field.
This Book was ranked at 31 by Google Books for keyword International Global Marketing novel.
Book ID of Measurement and Research Methods in International Marketing's Books is laE6tp63F1EC, Book which was written byMarko Sarstedt,Manfred Schwaiger,Charles R. Taylorhave ETAG "1hoDMS81bpM"
Book which was published by Emerald Group Publishing since 2011 have ISBNs, ISBN 13 Code is 9781780520940 and ISBN 10 Code is 1780520948
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Book which have "239 Pages" is Printed at BOOK under CategoryBusiness and Economics
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Download Measurement and Research Methods in International Marketing PDF
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