Global Marketing PDF
By:Svend Hollensen
Published on 2007 by Pearson Education
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
This Book was ranked at 35 by Google Books for keyword International Global Marketing novel.
Book ID of Global Marketing's Books is asjCurc4ye0C, Book which was written bySvend Hollensenhave ETAG "10ODjpO+fU8"
Book which was published by Pearson Education since 2007 have ISBNs, ISBN 13 Code is 9780273706786 and ISBN 10 Code is 0273706780
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Book which have "714 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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