The Corporate Reputation of Multinational Corporations PDF
By:Cathrin Huber
Published on 2017-10-24 by Springer
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given.
This Book was ranked at 17 by Google Books for keyword International Global Marketing novel.
Book ID of The Corporate Reputation of Multinational Corporations's Books is naI7DwAAQBAJ, Book which was written byCathrin Huberhave ETAG "U+6Iwe1MObw"
Book which was published by Springer since 2017-10-24 have ISBNs, ISBN 13 Code is 9783658197643 and ISBN 10 Code is 3658197641
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Book which have "181 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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