Branding Across Borders PDF
By:James R. Gregory,Jack G. Wiechmann
Published on 2002 by McGraw Hill Professional
A leading authority on global branding sheds new light on how business can develop an effective global brand strategy, using case examples to demonstrate the principles of success and to spotlight key branding practices and marketing trends.
This Book was ranked at 34 by Google Books for keyword International Global Marketing novel.
Book ID of Branding Across Borders's Books is IjAebRo3Sy4C, Book which was written byJames R. Gregory,Jack G. Wiechmannhave ETAG "TdFDnZ9S9Z8"
Book which was published by McGraw Hill Professional since 2002 have ISBNs, ISBN 13 Code is 9780658009457 and ISBN 10 Code is 0658009451
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Book which have "232 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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