Truly Global PDF
By:Anna N Schlegel
Published on 2016-08-04 by FriesenPress
TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.
This Book was ranked at 18 by Google Books for keyword International Global Marketing novel.
Book ID of Truly Global's Books is JCnKDAAAQBAJ, Book which was written byAnna N Schlegelhave ETAG "kjHbPKbcr+Y"
Book which was published by FriesenPress since 2016-08-04 have ISBNs, ISBN 13 Code is 9781460287064 and ISBN 10 Code is 1460287061
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Book which have "108 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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