Enterprise and Heritage PDF
By:John Corner,Professor at the School of Politics and Communication Studies John Corner,Reader in Broadcasting Policy School of Cultural Studies Sylvia Harvey,Sylvia Harvey
Published on 2005-08-04 by Routledge
The phenomena of `enterprise' and `heritage' might at first thought seem unrelated: this book sets out to show that the two concepts are not only related but deeply interdependent. If `enterprise' can be used to define the official encouragement of the values of the market society, then the growth of the heritage industry can be seen as a manifestation of the entrepreneurial spirit - marketing the past so that it is accessible to the man or woman in the street. Using case studies, commentary and critique, the contributors to this lively volume discuss the importance of `enterprise' and `heritage' in British social and cultural life, with examples drawn from film, television, literature, urban planning, architecture, government advertising, information technology and tourism.
This Book was ranked at 21 by Google Books for keyword International Global Marketing novel.
Book ID of Enterprise and Heritage's Books is nOiIAgAAQBAJ, Book which was written byJohn Corner,Professor at the School of Politics and Communication Studies John Corner,Reader in Broadcasting Policy School of Cultural Studies Sylvia Harvey,Sylvia Harveyhave ETAG "RTLa9nKkH8o"
Book which was published by Routledge since 2005-08-04 have ISBNs, ISBN 13 Code is 9781134946655 and ISBN 10 Code is 1134946651
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