International Marketing PDF
By:Sak Onkvisit,John Shaw
Published on 2009-05-07 by Routledge
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.
This Book was ranked at 40 by Google Books for keyword International Global Marketing novel.
Book ID of International Marketing's Books is oXGNAgAAQBAJ, Book which was written bySak Onkvisit,John Shawhave ETAG "OAP6eTQ5yqw"
Book which was published by Routledge since 2009-05-07 have ISBNs, ISBN 13 Code is 9781135275471 and ISBN 10 Code is 1135275475
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Book which have "736 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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