BRICs and Beyond PDF
By:Stephanie Jones
Published on 2012-06-04 by John Wiley & Sons
BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business. |. . . this book is needed not only because it looks at business from the BRICs points of view; it also looks at business from the point of view of tomorrow's business leaders and the challenges that they will have to cope with.| --Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK |. . . Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICs--distilling from these many lessons and principles. . .| --Extracted from the Foreword, by Professor Wim Naudé, Director of Research, Maastricht School of Management
This Book was ranked at 38 by Google Books for keyword International Global Marketing novel.
Book ID of BRICs and Beyond's Books is uy8iaN7J9vYC, Book which was written byStephanie Joneshave ETAG "Za7zQidRaNM"
Book which was published by John Wiley & Sons since 2012-06-04 have ISBNs, ISBN 13 Code is 9781118351512 and ISBN 10 Code is 1118351517
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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