Soar PDF
By:Shashank Nigam
Published on 2016-07-20 by IdeaPress Publishing
An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.
This Book was ranked at 8 by Google Books for keyword International Global Marketing novel.
Book ID of Soar's Books is rJOCjgEACAAJ, Book which was written byShashank Nigamhave ETAG "Al151Hh0VqI"
Book which was published by IdeaPress Publishing since 2016-07-20 have ISBNs, ISBN 13 Code is 9781940858142 and ISBN 10 Code is 1940858143
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Book which have "280 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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