Sales Excellence PDF
By:Christian Homburg,Heiko Schäfer,Janna Schneider
Published on 2012-10-24 by Springer Science & Business Media
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire organization?s sales function. The book includes many useful tools and guidelines and is enhanced with numerous examples that help bring the concepts to life and make them very approachable for the trade market. A checklist-based scoring system that is utilized throughout the book allows readers to specifically evaluate their own company as well as to track its progress as concepts are applied over time. This work is an essential resource and thought-provoking read for ambitious Sales Managers, including CEO-level executives.
This Book was ranked at 16 by Google Books for keyword International Global Marketing novel.
Book ID of Sales Excellence's Books is 7e6-3yP9VU8C, Book which was written byChristian Homburg,Heiko Schäfer,Janna Schneiderhave ETAG "OB90KSKsAlE"
Book which was published by Springer Science & Business Media since 2012-10-24 have ISBNs, ISBN 13 Code is 9783642291692 and ISBN 10 Code is 3642291694
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Book which have "316 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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