Marketing Fashion PDF
By:Penny Gill,Richard Petrizzi,Patricia Mink Rath
Published on 2012-05-24 by Fairchild Books
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
This Book was ranked at 31 by Google Books for keyword International Exports Imports novel.
Book ID of Marketing Fashion's Books is aqcnQwAACAAJ, Book which was written byPenny Gill,Richard Petrizzi,Patricia Mink Rathhave ETAG "hz3ENxfcYiQ"
Book which was published by Fairchild Books since 2012-05-24 have ISBNs, ISBN 13 Code is 9781609010782 and ISBN 10 Code is 1609010787
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Book which have "528 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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