International marketing PDF
By:Philip R. Cateora,John L. Graham
Published on 2007 by Irwin Professional Pub
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
This Book was ranked at 29 by Google Books for keyword International Global Marketing novel.
Book ID of International marketing's Books is wHRaAAAAYAAJ, Book which was written byPhilip R. Cateora,John L. Grahamhave ETAG "T7GLAC4LROg"
Book which was published by Irwin Professional Pub since 2007 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "702 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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