Global Marketing Management PDF - How To Download

Global Marketing Management PDF
By:John A. Quelch,Christopher A. Bartlett
Published on 1999 by Prentice Hall

|Global Marketing Management, 5e uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined.|--BOOK JACKET.

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Blue Ocean Strategy, Expanded Edition PDF - How To Download

Blue Ocean Strategy, Expanded Edition PDF
By:W. Chan Kim,Renee Mauborgne
Published on 2015-01-20 by Harvard Business Review Press

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

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The Global Code PDF - How To Download

The Global Code PDF
By:Clotaire Rapaille
Published on 2015-09-29 by Macmillan

The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values

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The International Law of Property PDF - How To Download

The International Law of Property PDF
By:John G. Sprankling
Published on 2014-05-01 by OUP Oxford

Does a right to property exist under international law? The traditional answer to this question is no: a right to property can only arise under the domestic law of a particular nation. But the view that property rights are exclusively governed by national law is obsolete. Identifiable areas of property law have emerged at the international level, and the foundation is now arguably being laid for a comprehensive international regime. This book provides a detailed investigation into this developing international property law. It demonstrates how the evolution of international property law has been influenced by major economic, political, and technological changes: the embrace of private property by former socialist states after the end of the Cold War; the globalization of trade; the birth of new technologies capable of exploiting the global commons; the rise of digital property; and the increasing recognition of the human right to property. The first part of the book analyzes how international law impacts rights in specific types of property. In some situations, international law creates property rights, such as rights in aboriginal lands, deep seabed minerals, and satellite orbits. In other areas, it harmonizes property rights that arise at the national level, such as rights in intellectual property, rights in foreign investments, and security interests in personal property. Finally, it restricts property rights that may be recognized at the national level, such as rights in celestial bodies, contraband, and slaves. The second part of the book explores the thesis that a global right to property should be recognized as a general matter, not merely as a moral precept but rather as an entitlement that all nations must honour. It establishes the components of such a right, arguing that the right to property at the international level should be seen in the context of five key components of ownership: acquisition, use, destruction, exclusion, and transfer. This highly innovative book makes an important contribution to how we conceptualize the protection of property and to the understanding that much of this protection now takes place at the international level.

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Book which was published by OUP Oxford since 2014-05-01 have ISBNs, ISBN 13 Code is 9780191502521 and ISBN 10 Code is 0191502529

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Genetically Modified Organisms in Agriculture PDF - How To Download

Genetically Modified Organisms in Agriculture PDF
By:Gerald C. Nelson
Published on 2001-03-22 by Elsevier

Genetically modified crops have become a topic of great interest among scientists, regulators, consumers, farmers, and politicians. Despite their potential benefits, public hostility toward these crops is causing dramatic changes to import/export policies, food safety regulations, and agricultural practices around the world. Genetically Modified Organisms in Agriculture provides a comprehensive overview of the subject and a balanced look at the costs and benefits of GMO products. Part I reviews the scientific, economic, and political issues relating to the use of agricultural GMOs. Chapters cover specific applications, regulatory concerns, import/export patterns, international trade issues, and a discussion of future trends. Part II offers a unique look at all sides of the GMO controversies, with short chapters contributed by leading individuals with widely different perspectives. Part III presents a more in-depth look at selected issues plus helpful reference materials. This book makes the latest information on GMOs accessible to all interested parties, including students, laypeople, scientists, activists, and professionals working in related fields. * Additional detailed footnotes and references for the academic * International contributions from the US, Europe and India * Covers the perspectives of different groups involved in the controversies: governments, environmental agencies, consumers, industrial agencies and the developing world

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Book which was published by Elsevier since 2001-03-22 have ISBNs, ISBN 13 Code is 9780080488868 and ISBN 10 Code is 0080488862

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Cosmos PDF - How To Download

Cosmos PDF
By:Carl Sagan
Published on 2013 by Ballantine Books

Presents an illustrated guide to the universe and to Earth's relationship to it, moving from theories of creation to humankind's discovery of the cosmos, to general relativity, to space missions, and beyond.

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Our Tragic Universe PDF - How To Download

Our Tragic Universe PDF
By:Scarlett Thomas
Published on 2010-09-01 by HMH

This “delightfully whimsical novel riffs on the premise that ordinary lives stubbornly resist the tidy order that a fiction narrative might impose on them” (Publishers Weekly). Can a story save your life? Meg Carpenter is broke. Her novel is years overdue. Her cell phone is out of minutes. And her moody boyfriend’s only contribution to the household is his sour attitude. So she jumps at the chance to review a pseudoscientific book that promises life everlasting. But who wants to live forever? Consulting cosmology and physics, tarot cards, koans (and riddles and jokes), new-age theories of everything, narrative theory, Nietzsche, Baudrillard, and knitting patterns, Meg wends her way through Our Tragic Universe, asking this and many other questions. Does she believe in fairies? In magic? Is she a superbeing? Is she living a storyless story? And what’s the connection between her off-hand suggestion to push a car into a river, a ship in a bottle, a mysterious beast loose on the moor, and the controversial author of The Science of Living Forever? Smart, entrancing, and boiling over with Thomas’s trademark big ideas, Our Tragic Universe is a book about how relationships are created and destroyed, how we can rewrite our futures (if not our histories), and how stories just might save our lives.

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Book which was published by HMH since 2010-09-01 have ISBNs, ISBN 13 Code is 9780547504650 and ISBN 10 Code is 0547504659

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