Cambridge Marketing Handbook: Pricing Points PDF
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Published on 2013-12-03 by Kogan Page Publishers
Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme throughout as every pricing decision should be taken within the context of customer value. Cambridge Marketing Handbook: Pricing Points explores essential knowledge and important theory on topics including value, economics, accounting and segmentation. It covers conventional and novel approaches to pricing (competition, cost, value-based and dynamic methods) with contemporary illustrations from B2B, B2C and B2B2C. Real company examples throughout the book are drawn from global consulting practice with major enterprises and state of knowledge content from international conferences.
This Book was ranked at 12 by Google Books for keyword International Global Marketing novel.
Book ID of Cambridge Marketing Handbook: Pricing Points's Books is olsnAgAAQBAJ, Book which was written by have ETAG "6MLuqTcAoZw"
Book which was published by Kogan Page Publishers since 2013-12-03 have ISBNs, ISBN 13 Code is 9780749470746 and ISBN 10 Code is 0749470747
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Book which have "176 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Cambridge Marketing Handbook: Pricing Points Books Free
Download Cambridge Marketing Handbook: Pricing Points Free
Download Cambridge Marketing Handbook: Pricing Points PDF
Download Cambridge Marketing Handbook: Pricing Points Books
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