Private Label Strategy PDF
By:Nirmalya Kumar,Jan-Benedict E. M. Steenkamp
Published on 2007-01 by Harvard Business Press
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.
This Book was ranked at 24 by Google Books for keyword International Global Marketing novel.
Book ID of Private Label Strategy's Books is dgzre3ftBTsC, Book which was written byNirmalya Kumar,Jan-Benedict E. M. Steenkamphave ETAG "HW4AOqej2qQ"
Book which was published by Harvard Business Press since 2007-01 have ISBNs, ISBN 13 Code is 9781422101674 and ISBN 10 Code is 1422101673
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "270 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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