SERVICES MARKETING PDF
By:R. SRINIVASAN
Published on 2014-08-01 by PHI Learning Pvt. Ltd.
Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. The Fourth Edition of the book educates its readers about how marketing strategies are changing and evolving through times. The new edition comes with updated case studies on various service sectors, such as Hospitality and Tourism (Thomas Cook, Karnataka State Tourism Development Corporation (KSTDC) Ltd., and (Cafe Coffee Day). A new case study “Indian Airline Industry”, has also been introduced to add to the diversity of services. Finance (Credit Card Business of Standard Chartered) and Information Technology are also updated (Infosys and SAP). The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the students with the developments in the Services Marketing area in India. The new edition, with its emphasis on recent data and the contemporary Services Marketing scenario, is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs). New to this edition • A new case study “Indian Airline Industry” has been introduced. • All case studies of the previous edition have been updated with latest information and developments in the company. • Chapter 2 and Chapter 15 of the book have been revised with latest data and illustrations.
This Book was ranked at 37 by Google Books for keyword International Global Marketing novel.
Book ID of SERVICES MARKETING's Books is r5hHBQAAQBAJ, Book which was written byR. SRINIVASANhave ETAG "779pvFd9R5g"
Book which was published by PHI Learning Pvt. Ltd. since 2014-08-01 have ISBNs, ISBN 13 Code is 9788120350342 and ISBN 10 Code is 8120350340
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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