Proceedings of the 1996 Multicultural Marketing Conference PDF
By:Pravat K. Choudhury
Published on 2015-05-19 by Springer
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This Book was ranked at 32 by Google Books for keyword International Global Marketing novel.
Book ID of Proceedings of the 1996 Multicultural Marketing Conference's Books is A2J1CQAAQBAJ, Book which was written byPravat K. Choudhuryhave ETAG "3b1L6hskPjQ"
Book which was published by Springer since 2015-05-19 have ISBNs, ISBN 13 Code is 9783319173955 and ISBN 10 Code is 3319173952
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "389 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
Book Preview
Download Proceedings of the 1996 Multicultural Marketing Conference PDF Free
Download Proceedings of the 1996 Multicultural Marketing Conference Books Free
Download Proceedings of the 1996 Multicultural Marketing Conference Free
Download Proceedings of the 1996 Multicultural Marketing Conference PDF
Download Proceedings of the 1996 Multicultural Marketing Conference Books
No comments:
Post a Comment