Narratives of Difference in Globalized Cultures PDF
By:Belén Martín-Lucas,Andrea Ruthven
Published on 2017-12-07 by Springer
This book is about how the marketing of transnational cultural commodities capitalizes on difference and its appeal for cosmopolitan consumers in our postmodern globalized world. At what price? What ethical and political conundrums does the artist/writer/reader confront when going global? This volume analyzes why difference - whether gender, sexual, racial, ethnic, or linguistic - has become such a prominent element in the contemporary cultural field, and the effects of this prevalence on the production, circulation and reception of cultural commodities in the context of globalization. At the intersection of globalization, diaspora, postcolonial and feminist studies in world literature, these essays engage critically with a wide variety of representative narratives taken from diverse cultural fields, including humanitarian fiction, multilingual poetry, painting, text-image art, performance art, film, documentary, and docu-poetry. The chapters included offer counter-readings that disrupt hegemonic representations of cultural identity within the contemporary, neoliberal and globalized landscape.
This Book was ranked at 41 by Google Books for keyword International Global Marketing novel.
Book ID of Narratives of Difference in Globalized Cultures's Books is OgBCDwAAQBAJ, Book which was written byBelén Martín-Lucas,Andrea Ruthvenhave ETAG "eLc4Nbtmilc"
Book which was published by Springer since 2017-12-07 have ISBNs, ISBN 13 Code is 9783319621333 and ISBN 10 Code is 3319621335
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