After the American Century PDF
By:Brian T. Edwards
Published on 2015-12-15 by Columbia University Press
When Henry Luce announced in 1941 that we were living in an “American century,” he believed the international popularity of American culture made a world favorable to U.S. interests. For decades, his claim seemed to hold. Now, in the digital twenty-first century, the “American century” has been superseded, as American movies, music, video games, and television shows are received, understood, and transformed in unexpected ways. How do we make sense of this shift? Built on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are unpredictable, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American “soft” power. They indicate an era after the American century, in which popular American products and phenomena, such as comic books, teen romances, social networking sites, and American ways of expressing sexuality, are stripped of their American associations and creatively re-presented in very different terms. A film like Argo or superhero comics is then imbibed with new meanings. Arguing against those in both scholarly and policy circles who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses instead on creative moments of uptake, in which Arabs and Iranians make something unexpected. He argues that these products do more then extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings.
This Book was ranked at 5 by Google Books for keyword International Foreign Exchange novel.
Book ID of After the American Century's Books is rHvICgAAQBAJ, Book which was written byBrian T. Edwardshave ETAG "gSga203pmzU"
Book which was published by Columbia University Press since 2015-12-15 have ISBNs, ISBN 13 Code is 9780231540551 and ISBN 10 Code is 0231540558
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