Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value PDF
By:John DeVincentis,Neil Rackham
Published on 1999-02-05 by McGraw Hill Professional
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.
This Book was ranked at 41 by Google Books for keyword International Global Marketing novel.
Book ID of Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value's Books is JnP-DvzQhfMC, Book which was written byJohn DeVincentis,Neil Rackhamhave ETAG "URBuaDmUrIY"
Book which was published by McGraw Hill Professional since 1999-02-05 have ISBNs, ISBN 13 Code is 9780071371261 and ISBN 10 Code is 0071371265
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Book which have "308 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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